Category: Tourism Industry

With the Internet and the proliferation of guide book publishing in the modern world, it’s tougher than it used to be to deceive visitors. To some degree, people have the ability to research to see if claims about certain visitor services and attractions are true. Unfortunately that’s not always...

Every year the online Alaska-related Forums such as RVNet get loads of posts asking about the Top of the World / Taylor Highways in particular, with somewhat fewer about the Dalton, Dempster and Denali Highways. The questions are usually some version of “how dangerous are these roads?”. Well, some...

The Yukon’s tourism Web site (TravelYukon.com) has never been very good, but the latest version is appallingly bad. Try to find some information there in the way a visitor would – for example, accommodations along the road from Whitehorse to Dawson – and you’ll come up empty. But then...

An interesting and positive contrast to my post about changes in technology and attitudes hurting some music companies is an email from insurance company AIG Travel Guard yesterday. The insurance business is extremely competitive, forcing companies to be quick in reacting to economic and lifestyle trends, but the extent...

The “Welcome to Yukon” sign on the South Klondike Highway was taken down a couple of weeks ago for renovation. I assumed that the renovation would largely entail changing the slogan from “Canada’s True North” (which I found offensive) to “Larger Than Life”. But it went back up on...

The Internet makes researching travel substantially easier than ever before, but you’d never know it from some people’s experiences. A comment from a very experienced Alaska cruiser who arrived home yesterday from another trip North sums it up nicely: …some highlights for future visitors – be well prepared in...

The folks at Yukon Tourism are in trouble again – this time, it’s about the new Yukon logo and slogan seen to the right. Over the past year or so I’ve filled out 2 long surveys supposedly about what direction our identity branding should go, but the last one,...

Bottled water is a tough market to break into, with the big box stores selling it for what appears to be about the cost of the bottle. Barry Enders in Whitehorse has just begun serious marketing of his bottled water at several times the cost of the big-box water...