Category: Yukon

Here we go – another election

There’s little visible enthusiasm about the election that’s only 2 days away. Visible in the usual sense of signs. But people are talking, and that’s probaby more important. I just got off the phone with CBC’s Leonard Linklater, discussing some of the voting details and issues in the Carcross...
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Sam McGee on Etch-a-Sketch

I get a lot of really cool emails in my Inbox at ExploreNorth – here’s one I have to share with you. Ted Widen is a teacher in BC with a unique talent. While he had his Grade 10 students memorizing The Cremation of Sam McGee recently, he decided...
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Error in Branding? “Yukon – Larger Than Life”

The folks at Yukon Tourism are in trouble again – this time, it’s about the new Yukon logo and slogan seen to the right. Over the past year or so I’ve filled out 2 long surveys supposedly about what direction our identity branding should go, but the last one,...
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Selling Water or…?

Bottled water is a tough market to break into, with the big box stores selling it for what appears to be about the cost of the bottle. Barry Enders in Whitehorse has just begun serious marketing of his bottled water at several times the cost of the big-box water...
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