Come on folks – your Web site IS important

There seems to be a lot of people around now who begin to understand how important a Web site can be to most businesses and organizations, but for some reason that knowledge doesn’t get developed into a functional part of the business plan. This week, at least partly because I’ve been taking advantage of the nasty weather to update/add links to ExploreNorth, I’ve run into at least a half-dozen print ads that direct people to Web addresses that don’t exist.

There’s no point in telling you who they are, but the print-ad URLs vary from mistaking “.net” for “.com” (so that people can’t find a site that the oranization has spent considerable coinage on) to sites that only have “Under Construction” notices month after month. In one case, a company that had a nice site changed Web-administration companies and now has a home page that only loads about 20% of what it should (their new Web-company’s own site is also “Under Contruction”!). Maybe there are a lot of businesses that are just too successful and so don’t really need any more customers….

There’s a funny commentary about sites that use “Under Construction” icons, here [archived by the Wayback Machine].